How to Build a Product Portfolio and Contingency Plan That Keeps Your Business Moving
A Practical Method for Measuring Concentration, Building Backups, and Preparing for Slowdowns Accepting that "ek product slow hua toh business rukna nahi chahiye" is easy. Building a portfolio that actually protects you takes a few deliberate steps. This blog gives PCD pharma franchise partners a practical method to measure how concentrated their business is, build a balanced product portfolio, and prepare a simple contingency plan for when a product slows. Step 1: Measure Your Product Concentration Start by finding out how dependent you are on your top products. From your order log, as described in "How to Build a Simple Record-Keeping System for Visits, Orders, Follow-Ups, and Stock," list your products and the share of total orders each accounts for over the past few months Note how much comes from your top one, top two, and top three products Look at the pattern across chemists and doctors. Is one product also central to your most important relat...