The Availability Rule: "Doctor Prescribe Tabhi Karega Jab Stock Available Rahega"
Why Supply Consistency Matters More Than Most Franchise Partners Realize In the PCD pharma franchise business , a lot of energy goes into getting the pitch right — the product literature, the doctor visits, the follow-up plan. But there's one factor that quietly decides whether all that effort actually converts into repeat prescriptions: whether the product is available when the doctor needs it to be. As the field saying goes — "Doctor prescribe tabhi karega jab stock available rahega." A doctor will only prescribe consistently if the stock is consistently available. It sounds almost too simple to matter, but supply gaps are one of the most common — and most avoidable — reasons a promising doctor relationship quietly falls apart. Why Availability Is a Trust Issue, Not Just a Logistics Issue It's tempting to think of stock availability as purely an operational detail — something the distributor or stockist handles in the background. But from a doctor's point ...