How to Gather Market Intelligence From Your Daily Field Visits
A Practical Routine for Learning Directly From the Market Knowing that "market ki sabse valuable information office mein nahi milti" is useful only if it changes what a franchise partner does in the field. Without a method, field visits produce a vague feeling of having "seen the market" but very little that can be used later. This blog gives PCD pharma franchise partners a simple routine for gathering, capturing, and using intelligence directly from daily field activity. Step 1: Decide What You Are Listening For Before You Leave Observation is far sharper when it has a purpose. During your daily planning, as covered in "The 15-Minute Daily Planning Routine," pick one or two intelligence questions for the day. Which products are patients actually asking chemists for in the segments I focus on? What are doctors currently saying about the common conditions they are seeing? Which competitor brands are visible at the chemists I visit today? Is...