Doctor Psychology Insight: "Doctor Margin Nahi, Trust Prescribe Karta Hai"
Why Trust — Not Price or Margin — Actually Drives Prescriptions Ask any new entrant in the PCD pharma franchise business what will convince a doctor to prescribe their brand, and the answer is often the same: better margins, competitive pricing, attractive schemes. It's a natural assumption, borrowed from how most retail and trade businesses work — lower cost, better deal, more sales. But pharma doesn't run on this logic, and doctors don't think like retail buyers. As experienced field professionals put it — "Doctor margin nahi, trust prescribe karta hai." A doctor doesn't prescribe because of margin. A doctor prescribes because of trust. Understanding this one distinction changes how a franchise partner should approach doctor engagement altogether. Why Margin Doesn't Work the Way You'd Expect In most trade businesses, the buyer directly benefits from a lower price or a better margin. But a doctor isn't the end consumer of the product — th...