How to Run the 3-Level Market Test on Any Territory
A Step-by-Step Method for Testing Demand, Competition, and Accessibility Understanding the three-level framework — demand, competition, and accessibility — covered in "The 3-Level Market Test" is most useful once it becomes an actual, repeatable process you can apply to any territory under consideration. This blog lays out concrete, practical methods for testing each level, giving PCD pharma franchise partners and prospective partners a genuine, actionable evaluation process. Level 1: Testing Demand Method 1: Map the Doctor Base by Specialty Visit or research the area to compile a list of practicing doctors, categorized by specialty Compare this list against the specialties most relevant to your intended product range, as covered in "Which Products Should a New Partner Push First?" A useful benchmark: does the area have enough doctors in your target specialties to support a realistic visit rotation, as covered in "How to Build a Daily Visit Routi...