How to Systematically Capture and Act on Market Signals
A Practical Framework for Reading Demand in Your PCD Pharma Territory Knowing that "market hamesha signal deta hai" — the market always gives signals — is only useful if there's an actual system for capturing these signals before they're forgotten, and acting on them once patterns emerge. Most valuable market information in PCD pharma franchise business is lost simply because it's never recorded or reviewed. This blog lays out a practical, repeatable approach to systematically reading and responding to market signals. Step 1: Build a Simple Signal Log Alongside Your Visit Log Rather than trying to remember scattered observations, capture them in writing as they happen. Alongside your existing visit log (as covered in "The Follow-Up Strategy That Actually Converts Doctors"), add a simple section for any notable comment, question, or observation that doesn't fit your standard visit notes Include doctor questions about products or segment...